GLIMS Journal of Management Review
and Transformation
issue front

Ashita Gupta1 and Keerthi Sagadevan2

First Published 6 Jun 2024.
Article Information Volume 3, Issue 1 March 2024
Corresponding Author:

Keerthi Sagadevan, Indian Institute of Management Bangalore (IIMB), Bannerghatta Road, Opposite of Big Bazar, Bilekahalli, Bengaluru, Karnataka 560076, India.

1 BITSoM, BITS School of Management, Mumbai, Maharashtra, India
2 Indian Institute of Management Bangalore (IIMB), Bengaluru, Karnataka, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License ( which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.


In recent years, impression management (IM) has garnered substantial scholarly attention, significantly enhancing our comprehension of various factors within organisational contexts. This is a systematic literature review (SLR) research on IM from 2016 to 2024, building on both foundational and recent research. IM involves intentionally influencing how others see us, which significantly affects both individual behaviour and the way organisations function. This review highlights the widespread role and implications of IM in workplaces. It looks at how IM techniques, organisational rules and gender stereotypes interact. Our review presents two major findings. First, we found a strong positive link between successful IM strategies and better organisational performance, showing the real benefits of skilled IM. Second, we noticed a complex connection between IM methods and employee satisfaction, pointing out the need to align IM practices with employee happiness. This SLR not only deepens our theoretical knowledge but also has practical applications for managers. It emphasises the importance of ethically managing IM to ensure authenticity and openness. Also, by pointing out missing pieces in the existing research, this review suggests new areas for future studies to investigate the changing trends and finer details of IM in modern organisational settings.


impression management, inner value, self-presentation, social interaction, social recognition, group interaction


Aversa, P., Huyghe, A., & Bonadio, G. (2021). First impressions stick to market entry strategies and category priming in the digital domain. Journal of Management Studies, 58(7), 1721–1760.

Bandura, A. (2012). Cultivate self-efficacy for personal and organizational effectiveness. Handbook of Principles of Organizational Behavior: Indispensable Knowledge for Evidence-Based Management, 179–200.

Bitektine, A. (2011). Toward a theory of social judgments of organizations: The case of legitimacy, reputation, and status. Academy of Management Review, 36(1), 151–179.

Boiral, O. (2016). Accounting for the unaccountable: Biodiversity reporting and impression management. Journal of Business Ethics, 135(4), 751–768.

Bolino, M., Long, D., & Turnley, W. (2016). Impression management in organizations: Critical questions, answers, and areas for future research. Annual Review of Organizational Psychology and Organizational Behavior, 3, 377–406.

Busenbark, J. R., Lange, D., & Certo, S. T. (2017). Foreshadowing as impression management: Illuminating the path for security analysts. Strategic Management Journal, 38(12), 2486–2507.

Callagher, L., & Garnevska, E. (2023). Multistakeholder impression management tactics and sustainable development intentions in agri-food co-operatives. Journal of Management & Organization, 1–21.

Cantor, N., Pittman, T. S., & Jones, E. E. (1982). Choice and attitude attributions: The influence of constraint information on attributions across levels of generality. Social Cognition, 1(1), 1–20.

Collewaert, V., Vanacker, T., Anseel, F., & Bourgois, D. (2021). The sandwich game: Founder-CEOs and forecasting as impression management. Journal of Business Venturing, 36(1), 106075.

Cook, C., Callahan, J. L., Pollet, T. V., & Elliott, C. (2023). Gender (ed) performances: Women’s impression management in stand-up comedy. Human Relations, 77(4), 533–559.

Davison, J., & Giovannoni, E. (2023). City governance and visual impression management: Visual semiotics and the Biccherna panels of Siena. Human Relations, 76(11), 1767–1801.

Den Hartog, D. N., Boselie, P., & Paauwe, J. (2004). Performance management: A model and research agenda. Applied Psychology, 53(4), 556–569.

Fiske, S. T. (1993). Controlling other people: The impact of power on stereotyping. American Psychologist, 48(6), 621.

Gaim, M., Clegg, S., & Cunha, M. P. E. (2021). Managing impressions rather than emissions: Volkswagen and the false mastery of paradox. Organization Studies, 42(6), 949–970.

Graffin, S. D., Haleblian, J., & Kiley, J. T. (2016). Ready, AIM, acquire: Impression offsetting and acquisitions. Academy of Management Journal, 59(1), 232–252.

Hayward, M. L., & Fitza, M. A. (2017). Pseudo-precision? Precise forecasts and impression management in managerial earnings forecasts. Academy of Management Journal, 60(3), 1094–1116.

Hon, A. H., & Gamor, E. (2022). The inclusion of minority groups in tourism workforce: Proposition of an impression management framework through the lens of corporate social responsibility. International Journal of Tourism Research, 24(2), 216–226.

Hossain, D. M., & Alam, M. S. (2023). Discourses on social inequality in the NGO annual reports of Bangladesh: An analysis from the impression management perspective. Asian Review of Accounting, 31(3), 494–515.

Ji, H., & Yan, J. (2022). Why does counterproductive work behavior lead to pro-social rule breaking? The roles of impression management motives and leader-liking. Asia Pacific Journal of Management, 40(6), 1–17.

Jin, J., Li, H., & Hoskisson, R. (2022). The use of strategic noise in reactive impression management: how do market reactions matter? Academy of Management Journal, 65(4), 1303–1326.

Katz, J. H., Mann, T. C., Shen, X., Goncalo, J. A., & Ferguson, M. J. (2022). Implicit impressions of creative people: Creativity evaluation in a stigmatized domain. Organizational Behavior and Human Decision Processes, 169, 104116.

Kibler, E., Mandl, C., Farny, S., & Salmivaara, V. (2021). Post-failure impression management: A typology of entrepreneurs’ public narratives after business closure. Human Relations, 74(2), 286–318.

Kibler, E., Mandl, C., Kautonen, T., & Berger, E. S. (2017). Attributes of legitimate venture failure impressions. Journal of Business Venturing, 32(2), 145–161.

Krieg, A., Ma, L., & Robinson, P. (2018). Making a good impression at work: National differences in employee impression management behaviors in Japan, Korea, and the United States. The Journal of Psychology, 152(2), 110–130.

Long, D. M. (2021). Tacticality, authenticity, or both? The ethical paradox of actor ingratiation and target trust reactions. Journal of Business Ethics, 168(4), 847–860.

Lopes, J., & Fletcher, C. (2004). Fairness of impression management in employment interviews: A cross-country study of the role of equity and Machiavellianism. Social Behavior and Personality, 32(8), 747–768.

McFarland, L. A., Hendricks, J. L., & Ward, W. B. (2023). A contextual framework for understanding impression management. Human Resource Management Review, 33(1), 100912.

Parker, L. D., & Schmitz, J. (2022). The Reinvented accounting firm office: Impression management for efficiency, client relations and cost control. Accounting, Organizations and Society, 98, 101306.

Roussy, M., & Rodrigue, M. (2018). Internal audit: Is the ‘third line of defense’effective as a form of governance? An exploratory study of the impression management techniques chief audit executives use in their annual accountability to the audit committee. Journal of Business Ethics, 151, 853–869.

Russell, Z. A., Steffensen, D. S., Ellen III, B. P., Zhang, L., Bishoff, J. D., & Ferris, G. R. (2018). High performance work practice implementation and employee impressions of line manager leadership. Human Resource Management Review, 28(3), 258–270.

Sanaria, A. D. (2016). A conceptual framework for understanding the impression management strategies used by women in Indian organizations. South Asian Journal of Human Resources Management, 3(1), 25–39.

Sanchez-Ruiz, P., Wood, M. S., & Long-Ruboyianes, A. (2021). Persuasive or polarizing? The influence of entrepreneurs’ use of ingratiation rhetoric on investor funding decisions. Journal of Business Venturing, 36(4), 106120. j.jbusvent.2021.106120

Ward, A. K., & Ravlin, E. C. (2017). Building influence as an outsider: A theoretical approach to cross-cultural impression management. Human Resource Management Review, 27(3), 491–506.

Make a Submission Order a Print Copy